We've been busy.

The Otter Found
a Bigger Team.

Busy Otter Marketing is now part of Behind The Work.

Great marketing has always felt like a partnership to us. Now that partnership has a bigger team behind it.

Same belief. Same commitment to doing work that matters. A whole lot more people behind the work.

Meet Behind The Work
Strategic. Scrappy. Still us.
GOOD PEOPLE. SHARED VALUES. MORE POSSIBILITIES.

A pretty natural fit.

Turns Out, We Have
a Lot in Common.

Busy Otter was built on a simple belief: marketing works better when the people doing it care about your business.

At Behind The Work, we found people who share that belief. People who listen, collaborate, tell you what they think, and care about where the work takes you.

Talented? Absolutely. A little nerdy? Happily.

Behind The Work team with the Busy Otter mascot
01 / PEOPLE FIRST

Partners, through and through.

We get to know your business, ask better questions, and work alongside you.

02 / CLEAR THINKING

Less fluff. More clarity.

Honest conversations. Practical recommendations. A plan you can actually use.

03 / SHARED PURPOSE

Serious about your success.

We care about the outcome. And we enjoy the people we get to build it with.

A bigger bench.

More Otters? Not Exactly.
More Experts? Absolutely.

You still need a partner who helps you figure out what matters and how to move forward. Now we can bring more expertise to every part of that journey.

Fractional CMO
Marketing Strategy
GTM Strategy
HubSpot + Marketing Technology
Paid Media
SEO + AEO
Content + Creative
Social Media

The Busy Otter approach got a much bigger toolbox.

John Daniels with his wife

The person connecting the dots.

A Note From John

Building Busy Otter was about creating the kind of marketing partnership I believed clients deserved. Listen first. Be honest. Make things clearer. Do good work. Care about the outcome.

That’s what drew me to Behind The Work. I found talented people who share those values, with the experience and capabilities to help us take them further.

I’m proud of what we built at Busy Otter. Today, as Managing Director of Behind The Work, I get to bring that same approach to a broader team and the businesses we serve together.

I’m excited for you to meet them.

See you Behind The Work.

John DanielsManaging Director, Behind The Work

Ready for what's next?

There’s More
Behind The Work.

Meet the people, expertise, and capabilities behind our next chapter. We think you’ll feel right at home.

Come see what’s next

Don’t worry. We brought the otter with us.